Search Engine Optimization (SEO)

What is Canonicalization? Canonicalization means selecting the most relevant and accurate version of a webpage from various duplicates or multiple pages of the same content. In simple words, canonicalization is a technique that helps to prevent identical or duplicate content problems and control the indexing of URLs in search engine results. Canonicalization is also known …

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Table of Contents Introduction A website’s organic traffic can help it top the Google Rankings and other Search engines. Engaging with organic traffic is relatively easy and cost-effective. Having a website is a necessity for any business, specifically in the present world where the whole thing is digital. The success of your website perceived on …

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Table of Contents Introduction SEO audit is done to check the technical elements of your website, like the on-page elements and off-page essentials to optimize your website for search engine visibility and drive conversion. It is the perfect way to find ideas and best practices to update your website for a better online presence. SEO …

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Every businessman starts with On-Page SEO but the smart business always looks at your website from far away to increase your brand organic search traffic. Off-Page SEO is a very important SEO practice that gives a majority contribution to creating exposure for your brand, building trust, and also in increasing your brand’s awareness. Off-page tells …

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WordPress is considered one of the more stylish content management systems for SEO. But indeed, though it’s veritably hard to get a lot “right out of the box,” there’s much more that you can do to ameliorate your performance. It seems to be a good time to concentrate on WordPress SEO. Your point will get …

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SEO plays a very significant role in content marketing. A company that spends most of their time and effort on improving its search engine ranking will promote its brand to reach more people, gain more awareness of their brand and also generate more leads. In 2022, Vinayak Infosoft reported that 69% of marketers have invested in SEO …

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Analyzing SEO competitors entails examining the SEO strategies that your competitors used to rank higher in SERPs. This would include breaking up their links, content, on-page SEO techniques, and other tactics. This will help in discovering unique SEO optimization opportunities that you may not have previously touched upon. How often can SEO competitors be analyzed? …

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Have you seen websites that redirect you to a different page that you were not looking for? Otherwise, you get a “sorry, not available” message. This doesn’t only happen to you, it commonly occurs to everyone. URL errors, which are unwanted, are more common than you thought. Fortunately, there are best SEO practices you can utilize for …

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An idea of domain authority will be the key factor that helps you in creating and improving your marketing plan. But how do you know what the domain authority is? Domain Authority : It mainly refers to the number of relevant backlinks – that links to your website from the other site which stands high …

Domain authority: How to boost, check and improve the key site metric Read More »

Internal links: The links found on the page which get connected to the other pages of the same website are called internal links. Users and search engines both use links to find the content of your website. Your clients use the links for navigation through the site, for finding the site, and for finding the content …

Why and how are internal links important in SEO? Read More »