Introduction
SEO is expanded as Search Engine Optimization Company in Ahmedabad. SEO works mainly in the process of increase the visibility of the website in the search engine.
As there are many SEO companies are there. Do you still think that only SEO will make you to stand separate among the competition? The answer is NO, on adding the piece of code to the SEO will help in rating of SERP (Search Engine Result Page).
What is the term Schema in SEO?
The schema is a term which help to convey that what the content in the SEO means about. Adding Schema to the content helps the website to get better ranked in the search engine. Schema helps in converting the unstructured data into structured data. After adding the Schema to the SEO it will result in better in crawling and raise the rank higher in the search engine on comparing other thing in your mind.
Search engine has a technique to help to identify the content in the better way. The technique used is will be detail information on the webpage and also it will give the information about the entities. After adding the schema the content will be given structure. Using the structure and small code will answer all the who’s, what’s, where’s, when’s and how’s to the search engine. There are many code that help in making the schema code in the webpage, therefore no other code is necessary to use. The three schema codes are Micro data, RDFA, and JSON_LD, etc
Code types of Schema
1. Micro-data :
Microdata are get annoted with the html data for making the machine to read. It is quite easier to use and will also become little messy as it is used with all the html tag inside the web page.
They have included the following attributes;
- Itemscope: signal and the item is used to build so that rest of the element can have a data about them.
- Itemtype: for describing the properties and the item one should have a valuable URL.
- Itemprop: the value of the specific item property is used to indicate the present contained tag.
- Itemid: items unique specifier.
- Itemref: An element that isn’t in the Itemscope is the properties referred by Itemref. The list of element is generated ids with additional characteristics which can be use anywhere in the document.
3. JSON_LD :
The expanded form of the RDFA is Resources Description Framework in Attributes. Moreover the RDFA looks similar to the Microdata, but there are more different html tags is added within the webpage. The types of the RDFA used are typeof, about and datatype.
Properties of RDFA:
- typeof: Specifies the subjects’ or partner resources’ RDF type.
- about: specifies the resources for which the metadata is being created.
- datatype: specifies the text datatype to be used with the property attribute.
2. RDFA :
The expanded form of JSON_LD is Javascript Object Notation for Linked Data. This type of code is easy to generate as it’s available everywhere in the webpage. It doesn’t need to put html, as it is found anywhere in the webpage.
Using benefits of schema :
The schema used in the Web Pages on Google is very less because it leads with many rooms to take advantage of schemas as there are so many competitors to make improvement ranking and gain visibility. CTA of the webpage increases with the advantage of the SERP. The Schema implementation give an opportunity on the eligibility to get rich snippets brings your page content on the top of SERP. The visitors will get increased as the brand presence increases.
High ranking in the search engine is made with the help of the rich snippet that makes visitors to get more information rather than only by displaying the URL and meta description.
The following are frequently indicated by Schema Markup :
- Articles
- Events
- Products
- People
- Organizations
- Reviews
- Recipes
- Medical conditions
- Breadcrumbs
- Business in the community
Usage of schema markup :
Like Google structured markup helper and schema.org are several tools are there to create schema. For using the schema, it is not necessary to have knowledge about the code only thing you have to know is about the attributes of schema for describing the content of the webpage.
Conclusion
Schema is only used with the correct knowledge; it will give amazing result in the SEO. It not only plays an important role in the ranking of the website with the amazing content and also it is helping you in grow your ROI. If you need the further information or a support of the professional advice you can contact our company “VINAYAK INFOSOFT” as we are providing a better services in this field.