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What is the impact of canonicalization on Search Engine Optimization?

Search Engine Optimization (SEO) / By Vinayak Infosoft

What is Canonicalization? Canonicalization means selecting the most relevant and accurate version of a webpage from various duplicates or multiple pages of the same content. In simple words, canonicalization is a technique that helps to prevent identical or duplicate content problems and control the indexing of URLs in search engine results. Canonicalization is also known …

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Harnessing the power of Video Marketing: Tips and Tricks to engage audience with effective videos

Corporate Video Presentation / By Vinayak Infosoft

Table of Contents Optimizing Video Marketing Strategy And Captivate Your Audience Videos are what we search for when we want to know or learn about something new. Video marketing provides marketers with a shareable and engaging medium to get to their audiences. Videos give inspiring and moving experiences in a short period. These experiences help …

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Draw organic traffic: Strategies to increase your site’s visibility and dominate the SEO Rankings

Search Engine Optimization (SEO) / By Vinayak Infosoft

Table of Contents Introduction A website’s organic traffic can help it top the Google Rankings and other Search engines. Engaging with organic traffic is relatively easy and cost-effective. Having a website is a necessity for any business, specifically in the present world where the whole thing is digital. The success of your website perceived on …

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Website design best practices : creating a user-friendly and conversion-optimized website

Website Designing / By Vinayak Infosoft

Table of Contents Introduction Nowadays, if an organization doesn’t have its own website, it is almost like they don’t exist in the market. A website acts as a digital presence in the present world where everyone increasingly operates online; it allows businesses to provide important and helpful information about their products and services while connecting …

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The rise of voice search and its impact on SEO: strategies for Voice Optimization

Industry Insights / By Vinayak Infosoft

Table of Contents Introduction to Voice Search Voice search permits users to explore what they are looking for, by just using their voice. This varies from smart phones and computers to home assistant gadgets, like Amazon’s Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana, etc. Google voice searches have skyrocketed from couple of years, so integrating …

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The Art of effective Email Marketing: Strategies to nurture leads and drive conversions

Digital Marketing / By Vinayak Infosoft

Table of Contents Introduction Email Marketing is the most popular method to nurture leads by building trust and brand identity. It is one of the best techniques to achieve the most critical marketing objective. By email marketing, you can customize messages and track their effects, which make it an important strategy for increasing your reach …

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A complete overview to Digital Marketing: best strategies, tools and practices for your business’s success

Digital Marketing / By Vinayak Infosoft

Table of Contents Introduction Digital marketing denotes using digital networks for selling your services and products. Digital marketing consists of the use of websites, mobile devices, social media platforms, search engines, and other digital networks or frequencies. Digital marketing rapidly got popular with the advancement of the Internet. Now that the internet is so deeply …

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Unlocking the power of E-commerce: strategies for building a profitable online business

Digital Marketing / By Vinayak Infosoft

Table of Contents Introduction In the current digital world, online stores have become an invaluable asset for every type of business because they are well aware of the potential of e-commerce. Constructing a cost-effective online business needs thorough arrangement, tactical execution, and the ideal tips and tools. In this article, we will study the power …

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Data-driven decision making: leveraging analytics for your organizational growth

Industry Insights / By Vinayak Infosoft

Table of Contents Introduction Data has become the most important support of business. The ability to use valuable insights from data is what sets flourishing businesses distant from the rest. Data analytics has come out as a dominant tool, which enables organizations to discover trends, patterns, and correlations within detailed information. By using the data, …

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Author name: Vinayak Infosoft