Google this week finished rolling out “Helpful content update“. So this blog is everything you need to know about it and as the Best SEO company in Ahmedabad, it’s our responsibility to make you aware of any update on Google which affects your business and website.
Search engines like Google undergo updates periodically with the aim of ameliorating the experience of the users’. They disappear and flow according to the demands of the content consumers, as this is our job as content creators to make content that can benefit both the search engines and audiences.
There’s been a lot of talk about the SEO community regarding AI content, and it almost seems as if Google was an anti-AI, which is said to be unnecessary in this case. Google’s helpful content update isn’t so much anti-AI, and it is not low-quality content.
Helpful written either by AI or by humans can obviously demonstrate first-hand expertise is always best than the content which is not at all helpful, clickbait, or plain fluff.
Starting the connection with the potential customer stays at the foundation of any business as it helps to cultivate trust over time and eventually leads to a business’s success. Content is the best way to reach potential customers. Especially in this digital world, we witness gazillions of start-ups establishing their name, and your content fulfills the needs of the users.
What is helpful Google content update?
After going through the release note which is shared by Google, it seems that it wants the content creators to stop writing simple articles and expect the best result on the search engine instead they have to write creative content that should intend for the audience will be able to learn and enjoy it.
The content which is helpful will always have an updated aim for getting a better reward for which the users feel that they are satisfied after reading it. On the other hand, the content that doesn’t fulfill the customer’s need, will not give the best result as well.
How will you make sure that you are creating the best content that will be more successful with Google’s new update? Only by following long-standing advice and guidelines you can create content for the people, this is not for the search engines. People-first content creators give priority to creating satisfying content while utilizing the SEO best practices for bringing the searchers value additionally.
Our first goal is to boost the search engine traffic but we should not write low-value and unhelpful content, if we write this type of content then the word ‘satisfying’ will jump out to me. From this, we can clearly understand that the ‘Google helpful content update’ is asking the content creators to mainly focus on the quality of the content and the user experience.
When someone starts the Google search, their aim in the mind is an itch on the starch. Anyhow they should not be concerned about the word count of the SEO strategies. They want their question to be answered so that they will be satisfied.
How this Google’s content updates work?
This is an automated process which is built into machine learning algorithms that are already used by Google. This roll-out took two weeks and now any unhelpful or unmeaningful content sends a negative signal to the search engine algorithm. This process mentioned by Google explicitly is fully automated and it is not manual.
Here are three ways that you should keep in mind after Helpful Content Update:
1. Focus on the content transparency :
Avoid the link to trick the viewer at all the cost. for e.g., if you have promised visitors for uploading 10 recipes of the vegan cookies, then don’t try to slip in irrelevant content, stuffed keywords or anything that you make them to feel unsatisfied as Google stated.
2. Audience understanding :
Mostly the content writers know the meaning of this, but it comes down in meeting audience where they were on their journey and providing as much value as possible. if you are trying to vend an SEO course that you have designed, where your audience is looking for the answer for the question “What is SEO?” may be they are not at the stage of investing in his coarse. Know what they need and try to give that to them. “If you had an existing audience or intended audience for your business or website which found the useful content if they came directly to you”.
3. Less point on the particular word count and make more focus on producing content of value :
This is the chance to flex and show real expertise. If people enjoy reading your content then you will stay for longer on the front page of the search engine. So you have to write the content which stratifies the users.
These three things are mainly followed by experienced content writers. So without feeling nervous or getting stressed about these updates coming your way. Your search engine traffic will increase if you are producing amazing content – no problem with the post-update increasing or decreasing.
Hence if you own a website you need to remove the content which is unhelpful to people visiting your website. The websites identified during this update may find the signal applied to them over a period of weeks to months.
Vinayak Infosoft as the best SEO Agency in Ahmedabad was having same SEO Strategy even before the helpful content update and is always focused on creating quality content for websites if you want to boost your website traffic contact us today.