Google’s goal is to locate the most ideal outcomes for every client’s inquiry. In the event that your site looks untrustworthy, outdated, awkward or is slow to load, potential clients are probably going to skip back to the SERPs and snap on another outcome. You’ll have to consider that consistent craving to show the best outcomes when you’re upgrading your site for SEO. Google thinking is that if a client invests more energy in a site, it’s probably because they found it useful. What’s more, since Google just needs to convey the most ideal outcomes to its clients, it will push locales with solid commitment up in the web search tool results pages.
Make Your Posts Easy to Read
how do you optimize your posts for readability that makes increasing your organic rankings, we need to take that a step further and optimize content for readability.
The following format guidelines can help to increase the readability of your content:
- Write quality content: Write Formatting matters like compelling delivery and error-free grammar and spelling and meaningful content
- Shorter paragraphs: limit each paragraph to 3-4 sentences. You can even use one-sentence paragraphs if necessary, but use them scarcely or your post will look like a grocery list. A paragraph is a grouping of related sentences that keep one main idea
- Mixed sentence lengths:Long sentences are tough to follow on a computer or mobile device, but they can work fine when used carefully — particularly when mixed with shorter sentences.
- Sub-headers: subheadings helps readers scan content and rapidly get a better thoughtful of what the article is about. But make sure your headers are actually useful.
- Bullet points: When you have a lots of data — statistics, facts, ideas, examples — filled into one paragraph, it makes it easier to read when you list them with bullet points
- White space: Too much text can overcome visitors & create high Bounce Rate. Prevent this by breaking up large chunk of text with related, supporting media, including photos, videos, icons and graphs
- Images/screenshots: most articles should have several images or screenshots to show the points or numbers or steps you are discuss. The more difficult the idea, the more images you should include.
Use the Inverted Pyramid Style of Writing
This method means giving away the most valuable information at the top of the article, with less important information appearing below.
Readers mostly Scan only Starting of the page They didn’t go below in the site so use meaningful and valuable points at top of the sites and less important things in bottom of the page
Improve User Experience (UX) on Web Pages
high bounce rates result from poor usability and an embarrassed user experience (UX).
Here are four user-testing tools for analyzing how people are interacting with your website
- Crazy Egg
- Optimizely
- Google Optimize
- ClickFlow
Increase Website Speed
Google has launched 3 number of SEO tools to help improve site speed, including :
- PageSpeed Insights to help developers improve site performance
- Accelerated Mobile Pages Project to increase speed on mobile sites
- Test My Site to help measure how responsive or mobile-friendly a site is, which includes speed as a factor
increasing page speed can do more than evolution organic performance; it can also increase conversions.
Here are a few ways you can increasing page speed for better rankings and more conversions :
- Minify unnecessary code on your page
- Defer JavaScript loading
- Reduce server response time
- Choose the right hosting option for your needs
- Enable browser caching
- Enable compression
- Compress images to cut down page size by 30-40%