If you ever had paid attention to the Meta Description of your page?
What is the Meta Description?
The short HTML element which summarizes the content of your webpage and your offering in one or two sentences is known as “Meta Descriptions.” While the visitors access the content relevant to them, this 120-160 character description helps them. We have to set this Meta Description that should be right below the title tag and URL and give users a brief gist of the content lying beyond the link. As the length of the Meta Description is small, we should have to make it catchier.
The Importance of Meta Description :
Mostly, many content writers or marketers think that only the title tag is important on their page. You should keep in mind that if the title tag catches people’s attention, the Meta Description helps to keep the page alive. According to the research, the Search Engine Result Page [SERP] displays Meta Descriptions for approximately 37% of their original forms and the rewritten remaining form for approximately 63%. Therefore, still you are not paying attention to your Meta Description; Google will take the job and extract the Meta tags by itself.
The Meta Description is not the direct ranking factor in the Search Engine Result Page [SERP]. These are the only few lines users come across. If many users come across your Meta Description and this catchy description takes them into your webpage, it is said to indirectly rank as well. The Meta Description makes your webpage stand out from the competition and relevant to the customers. It automatically drives organic growth and the click-through rate by prompting users to click on your web link. Even if you have content that is equal to gold standards on your webpage but you have written a Meta Description thoughtlessly, then I will make most of the users skip through. Therefore, you have to pay attention when phrasing your Meta Description.
The procedure for writing the Meta Description :
In the early days, Meta Description was used only for the keywords. Because of spamming more keywords and making the Meta Description less valuable, Google reviewed its algorithm. However, Google still holds relevance. Now they are getting focused on writing high-quality and unique content. If you have struggled with writing Meta Description, then here is the Step-by-Step guide which will help you with this.
Make use of concise keywords :
As above said, focus is not only given to the keywords. The only factor in deciding the relevancy of a Meta Description has shifted to quality content in the early 2010s. Since you are adding more keywords in your title tag, you will shift your focus to the writing or phrasing of the Meta Description and put on the caps to reflect on what your content is all about.
The written Meta Description should be easily readable :
You have to write the Meta Description in such a way that the customers can easily read it. Don’t use fancy and technical words while writing the Meta Description. Keep in mind that all kinds of people should find it easy to read your Meta Description. You have to shift your focus from trying to focus like an expert and framing the Meta Description in a way that it is of no use.
Maintain a brief Meta Description :
The Meta Description length should be 120 characters for mobile phones and 160 characters for desktops. Anything that is longer than the set character range appears as (…) to readers, which can be off-putting. You can get ideas for good Meta Descriptions from WebPages like Shopify, HeathLine, Nordstrom, or any other competitor in the same league.
A compelling and relevant Meta Description must be written :
Each and every word of the Meta Description should be compelling and serve the purpose. You should have to keep your audience and try to write an Attractive Meta Description. While searching for why, what, when, and where behind each and every search query, you will see a very common theme in your users’ search intent.
Don’t make duplicate Meta Descriptions :
Always keep in mind that you should make a copyright of any existing content. The content which is plagiarized and rewritten in the Meta Description will leave a bad impression on the users. Also, the Meta Description is written according to the current trend.
The Meta Description should be actionable :
The Meta Description should be motivated by the users to act and click on your webpage link. For instance, writing your Meta Description data in the active voice gives us a much better result than writing it in the passive voice. The searcher’s primary focus will be on the active voice, which will provide them with direct involvement. Active voice Meta Descriptions fuel actions become more relevant to users than the passive voice.
Consider including a CTA in the Meta Description :
A CTA, or Call-To-Action, is a direct and clickable link that brings users to your page in exchange for giving them some value in return. For instance, if the Meta Description ends with ‘free trail’, ‘sign up for free‘, or ‘take a free test‘, and so on, they will get more clicks as they are offering something useful to the users. Adding a CTA to your Meta Description will increase your click through rates.
Your Meta Description should match your content :
People tend to glide through web search results if the content doesn’t catch their attention within few seconds. And if your Meta Description is completely different from your content, then users will left confused. Your Meta Description should complement the inner content and upper title tag for enhancing your user’s view.
Therefore, Meta description plays a key role in your on-site SEO. So hire Best SEO Company in Ahmedabad for including compelling, descriptive, and very unique Meta description for each page. The written Meta description should be short and have to cover the complete meaning of the content; because of this, we can get a high rank on the search engine result page. They will help the user easily understand what your page is about. Don’t forget to include a Meta description on each and every page of your website, including blog posts and product pages.