Analyzing SEO competitors entails examining the SEO strategies that your competitors used to rank higher in SERPs. This would include breaking up their links, content, on-page SEO techniques, and other tactics. This will help in discovering unique SEO optimization opportunities that you may not have previously touched upon.
How often can SEO competitors be analyzed?
Analyzing SEO competitors entails examining the SEO strategies that your competitors used to rank higher in SERPs. This would include breaking up their links, content, on-page SEO techniques, and other tactics. This will help in discovering unique SEO optimization opportunities that you may not have previously touched upon.
We recommend that you analyze your SEO competitors’ SEO quarterly if you want to save time and effort. You can adhere to more time frames that best fit all your needs.
We recommend that you analyze your SEO competitors’ SEO quarterly if you want to save time and effort. You can adhere to more time frames that best fit all your needs.
What is an SEO competitor’s analysis?
SEO competitors are analyses by researching the content and other elements of the content, such as links and keywords that they are using.
Competitor’s analysis SEO can include :
- An analysis of SEO keyword competition
- analysis of competitors’ backlinks
- Analyzing the keyword gap
- Analyzing the top content
Why is analyzing the SEO competitors’ importance?
Analyzing your SEO competitors will help you look deeply at your industry a complete determination of the gaps in your company that you can fill. You can also get an idea of where your competitors stand by leveraging the information gathered to drive your business. Maybe your business gets ranked in the top 5 results on the search results for the most relevant keywords in your domain. As a result, there will always be websites attempting to overtake your ranking by exploiting your website’s flaws.
While you were thinking about how to analyze your competitors, it was very important to determine the exact takeaway that you were looking for. SEO competitor analyses are used for many purposes, like the preparation of road maps for knowing what your competitors are doing better than you. Maybe they are the most highlighted experts who have a better community. These factors were determined solely by a thorough examination of your competitors.
What are the methods for locating SEO competitors?
Before starting the SEO competitor’s analysis, we first of all need to be aware of knowing who our actual competitors are. You may most likely have known about your competitors in the industry through traditional marketing. But when it comes to SEO, the competitors will not be the same.
Here are the tips to find your true SEO competitors:
1. Google SERP:
The Google SERP is the very best method for finding your SEO competitors. First, you have to identify the keyword for which you wish to rank high. Now make use of Google for searching keywords. The websites that get higher rankings than you or get ranked on the Google first page are your competitors. You have to first notice some repetitive competitors’ rankings for most of the queries. These are things which you have to watch keenly. Create a list of 5–10 competitors based on your preference.
2. Using tools :
Besides Google SERP, which is a manual process, you can also use the Google specialized tools in case of finding competitors. A hrefs and SEMRush are the two most reputed tools you can use for finding SEO competitors.
Who are your actual SEO competitors?
You have to know that there is a possible chance of getting competitors from the smaller businesses to be the biggest competitors. The reverse can be true in this situation as well. The main point is not to ignore any kind of business, whether it might be big or small, that is making an impact in your industry while performing competitor analysis in SEO. You can also use “keyword research” as one of the key tools in this process, which will help you identify your actual competitors. Keep in mind that big companies always spend more money on expensive keywords that are considered actual competitors. Whereas small and smaller companies use long-tail keywords that might be dominating the segments smartly.
It is also important to know with which website you should not have to compete. If your website is ranking second or third on the SERPs for your most targeted keywords and only two pages above websites like Pinterest and Wikipedia, it might not be a good idea to invest the resources and time to make that outrank. Instead of that, you can only look for the keywords that you were determining that your competitors were outranking you, which might be costing your website traffic.
Types of SEO competitor analysis include :
For getting high search engine optimization results, we have allocated some important competitors’ analysis:
1. Keyword Gap Analysis
This technique mainly involves studying the keywords for which your competitors mostly get high rankings. The main idea here is to look out for the most competitive keywords that your competitors are ranking for, which you always fail to get. Make a list of such keywords and align your SEO strategy so that it focuses on these keywords. The best tool for performing this activity will be SEMRush.
2. Content Gap Analysis :
Different types of study content are analyzed in this technique, which your competitor produces. This will give you an idea of how to prepare your content strategy.
For analyzing the content gap, you need to look out for word count, uniqueness, and answer-based content.
3. Backlink Gap analysis :
This technique mainly involves the study of competitors’ backlinks to know how strong their backlinks are. Backlink analysis, also called link-gap analysis, is commonly said to be a fundamental competitor analysis technique. If your competitors have a high quality backlink profile on their website, then ranking above them will be more difficult. There are two types of backlinks: common backlink and referring domain backlink.
We all want to beat all the competitors who are ranked above us on the SERP. Before doing that, you should have a fair idea of what you are up against. This makes it easy to analyze the competitors as an integral part of any SEO strategy. Once you come to know about all your competitors, you have to align your SEO activities and efforts towards performing better than your competitors.
Performing a better competitor’s analysis helps you to uncover the hidden SEO strategies that you have already known about. It will also highlight the areas of SEO that need more focus to improve. We hope that this article will help you perform a good SEO competitor analysis.