Table of Contents
Introduction
A website’s organic traffic can help it top the Google Rankings and other Search engines. Engaging with organic traffic is relatively easy and cost-effective. Having a website is a necessity for any business, specifically in the present world where the whole thing is digital. The success of your website perceived on Google is not an easy substance. If you are improving or building your e-commerce business, you may discover it tough to make a decision about which strategies (approaches) you should select for organic traffic from SEO (search engine optimization). In this article, we will cover numerous points, such as driving organic traffic to your site, tricks and tips to grow the website’s visibility on Google and increasing or growing the Search Engine Rankings, and technical SEO for your e-commerce business, specifically for online businesses made on WordPress. Unlike paid traffic, drawing organic traffic to your website is a marathon, not a sprint. Even though it takes time, organic traffic facilitates the best results for any online business, as once you have established the strategies properly, it will surely provide favorable results with minimum effort.
Various traffic generator strategies to attract and sustain audience at your website :
The number of audiences and visitors you have determines the presence and success of your business in this digital world, whether you own a website, blog page, or social media account. To build a strong identity in this competitive world, it is very important for an online business owner to have a huge audience base; and for that, you must need various traffic sources. There are various traffic generator methods to attract more audience to your website, which include paid search, direct, organic, email, referral, and social traffic, and each method comes with its benefits.
Direct traffic: Direct traffic comes from unknown sources, unlike website referrals and it can directly access your content.
Organic traffic: Organic traffic comes to your site from unpaid search engine queries. It is generated by relevant content and search engine optimization efforts.
Email traffic: Email traffic is an essential traffic-generating method to any online business because it indicates the traffic produced from both existing users and new leads.
Paid search traffic: The traffic coming to your website by this method is from paid search advertisements that highlight in the search engine result pages of Google, Bing, Yahoo, or any other search network players.
Social Traffic: The traffic generated from various social media network like Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, etc., is called social traffic.
Referral Traffic: When audiences click on URLs on other websites which are not traffic produced from social media platforms or search engines, this type of traffic is known as referral traffic.
Among all these different types of sources for generating traffic to your website, organic traffic is the most beneficial source for keeping the audience for the long term with minimum investment and effort.
How driving organic traffic is important for your website?
Driving organic traffic is a priceless asset for website owners because it comes with various advantages; it is more sustainable as compared to any other method to attract more audience and maintain them for longer period; it is considered to be the best method, at present, to generate traffic to your website in the market.
As the PPC (Pay-Per-Click) traffic generators work quicker, giving instant results, some web page owners think, this traffic-generating method is more beneficial than organic traffic generators. But one of the shortcomings of PPC traffic generators is that they cannot be sustained, for a longer period, unlike organic traffic generators. In addition to that, PPC traffic generators usually require more time and money, administration, and frequent supervision as compared to organic traffic generators. You will lose a lot of money and time if you are planning to use PPC (Pay-Per-Click) as a method of generating traffic to your website for a longer period because it will stop giving favorable results after you stop spending on them.
On the contrary to that, there is organic traffic, which is highly impactful, requires less cost, is sustainable for a longer period, and requires only little maintenance once started. When your
site’s content is on the first page of search engine results page, such as Google, Bing, or Yahoo, it is an extraordinary benefit for your online business and no other site will know how you got that top position and there is no way that they can copy or duplicate your site’s content. Moreover, till the time your competition comes to know the reason for your page being at the top, and outperforming you with relevant content and related keywords, you can sustain your webpage at the top of the SERPs (Search Engine Result Pages).
Moreover, Organic traffic comes into existence when the visitors reading your page’s content intake precise questions into the search engine. The unpaid and relevant content that shows on the first page on the search result pages is the best match for your needs and interest that are determined by the search engines. Once your content stands at the top rank on any search engine, it becomes much more challenging for your competitors to bump it off the top because the more click your page gets, the more relevant it is considered and will continue to maintain its position.
Strategies to Increase Your Website’s Visibility on Google
In a world where everything is going digital at present, having a website is a must for any business. Making your website noticed on Google Search Engine is another issue and not at all an easy task. Here, we will be discussing some important ways to get your website more visible on Google and other search engines, so that you bring in more visitors and expand your business. The important strategies to increase your website’s visibility on Google are as follows:
1. Add captivating titles on your webpage :
Adding keywords in the titles of your web pages will assist both Google and audiences to recognize them. But the need is to get noticed and remembered for a long-term period. Thus, to get noticed you must create and add captivating Meta titles that aim to stand out from the competition. Additionally, your page title must be captivating but not desperate.
2. Use targeted keywords on your website :
Google not only recognizes good websites but also identifies the relevant web pages with the best specific searches. Thus, having relevant keywords with high search scores is the best way to rank at the top of Google’s search engine. In addition to that, you must also consider your On-page Search Engine Optimization. Therefore, ensure that each page of your website clearly targets a high-score keyword, and always try and use this keyword in your page and Meta title. Moreover, using specific and targeted keywords has a greater opportunity to show your web page on the first page of Google.
3. Create more web pages :
Creating more web pages and having blogs on relevant topics are the best way to increase your site’s organic traffic. Google shows blog posts because these posts provide helpful information and advice about topics that audiences are interested in. Building each web page with an attractive and relevant blog is an opportunity to get noticed on search engine pages and rank higher with similar keywords.
4. Add relevant and high-quality content :
The best strategy to rank higher on Google is quality, there is no shortcut. If you want to attract more audience to your site, along with being noticed by Google, you must write about high-score keywords and properly place those keywords on your web pages’ content so that, you rank higher on search engines. By following the given tips you can provide quality content to Google as well as users: monitor and control the load times of your web pages and optimize them for mobile, acquire backlinks from other trusted external sources on search engines, provide depth information about the topic you chose and try to answer the frequently asked questions adding your keywords, add data, images, videos, and other media to grab the attention of the visitors and increase dwell time.
5. Create structured web pages for Google search :
Google keeps continuously crawling the web, adds new web pages to the index, and updates existing pages. The more well-structured your web page is, it becomes easier for various search engines to go through and understand what your web page is about, and the more swiftly it will add you to its index and show it to audiences. Add related keywords to your targeted topic in the page title, meta description, URL, and alt tags of your web pages. Internally link your web pages so that your website is easier to crawl by Google and is more authoritative.
6. Optimize your website's images to rank at top in SERPs :
Audiences prefer and search more for images and videos on search engines as it is easier to understand and learn about any topic with the help of media rather than reading about it. And if you have high-quality photos of your products or services, make sure that they are optimized to rank in an image search. You must follow the mentioned steps to optimize your images for SERPs: choose a proper file name and keep the file size small to cut down the load time. Add interesting and relevant captions and use alt tags and Meta titles.
Tricks to Improve the Search Engine Ranking of your Site :
1. Create and Publish Authoritative, Quality, and Relevant Content that Attracts More Audiences
Quality and authoritative content is the main factor to get your website to the top of the search engine rankings; there is no other alternative for relevant content. Well-structured and high-quality content provides authority and relevance to your website, which ultimately increases the site’s organic traffic. Recognize and target specific keywords for every page of your website. Think about what visitors might search for and add that targeted keyword to your page so that it highlights on the top of the search engine results page when people search for that keyword. If you want to make multiple keyword phrases on your website visible and rank on the search engine results page, you must create a different webpage for each targeted keyword phrase. Because it is challenging to acquire rankings in search engine results for multiple keyword phrases if the keywords are not similar. A single page may rank for both keywords “medical colleges” and “medical institutions”.
2. Use descriptive alt tags
ALT tags also known as ALT text, alternative text, and image descriptions, are necessary elements for using images in any document or webpage. Describe your images and videos on your website always using alt tags or alternative text descriptions. Adding alt tags to your images and videos allow search engines to establish your page, which is important, especially, for those who use text-only browsers or screen readers.
3. Regularly Update Your Content to Boost Organic Traffic
Adding supplementary content rich with keywords on your news blog can amplify your search engine rankings. Blog posts with rich content can be quicker updates about the particular topics or keywords you are targeting. Interlink your corresponding CMS webpages and blog posts when its benefits provide the users with a more adequate picture or extra information about the topic which they are searching for. Regularly updated content is considered one of the best ways to increase a site’s relevancy, so ensure that your content is fresh and authentic. Audit and update your content with required changes on a set timetable.
4. Create a link-worthy site
A webpage that is rich in content, unbiased, authoritative, and helps the users to learn more about what they are interested in is most likely to attract links from other external websites, which results in improved search engine optimization. Enhance the reliability and authority of your website by adding relevant links within the content. And try to use descriptive links by adding keywords, as it will improve search engine optimization and adds value to your users, including those who are using screen readers and with disabilities. Write the name of the destination of the link, rather than having “click here” links. “Click here” links have no search engine value other than the attached URL. But “Vinayak InfoSoft” is rich with years of experience in this field and has the ability to provide you with targeted keywords that will improve your search engine ranking along with the page you are linking it with.
5. Add Proper Metadata to Improve Your Website’s Ranking
Each page of your website contains a space between the <head> tags to add metadata about the contents of that particular page. You must audit and revise metadata as your site also keeps changing over the period. The Meta title is responsible for the page titles on the browser tabs and is displayed as a headline on the search engine result pages to indicate the topic of the content on the webpage. Thus, creating the title metadata for each webpage based on your page title adds to the significance of using appropriate and well-considered page titles rich with keyword phrases. In addition to that, a concise and appealing Meta description containing two full sentences may encourage users to enter your website. The search engine may not always consider your Meta description, but it is very crucial to give them the option to be highlighted in the browser window.
Conclusion
Organic traffic is the best traffic-generating type as it is sustained for a longer period compared to any other traffic method. You can save a huge amount of money and time by investing in organic traffic. You will have a well-developed audience of targeted users who are more probable to engage with your content, increase your web pages’ click rates, and eventually leads to showing your website on SERPs. The more comfortable you get with each one of the above-mentioned tricks and strategies; soon enough, you will be one of the top-ranked pages across search engine result pages. Creating organic traffic flow by using targeted keywords titles, headers, and Meta descriptions to develop backlinks can actually bring your website to the top on SERPs. We, Vinayak InfoSoft, the best SEO Company in Gujarat, will help you increase your website’s organic traffic in an efficient way. Whatever features you need our help with, our team of experienced and professional digital marketers, SEO specialists, email marketers, content curators, and video marketers will make it an easy task for you. Drive organic traffic to your website that eventually turns into trustworthy clients with the help of the best provider of SEO Solution in Ahmedabad.