SEO is a ferocious in the digital battlefield. SEO will help protect ourselves and show uniqueness on the front page of the search engine. Most companies employ a wide range of tactics in search engine optimization. This SEO is used widely for the development of your business; Vinayak Infosoft is the #1 SEO Company in Ahmedabad, which helps you to grow your business digitally.
Now let’s talk about SEO techniques.
In SEO there is a safe way as well as a risky way. There are two types of SEO techniques – white hat SEO and Black hat SEO. White hat SEO is the most efficient way to improve your business, as it is an ethical strategy that provides users with the most relevant keywords and high-quality content.
Whereas black hat SEO is in contrast to white hat SEO. Black hat SEO is an unethical method of obtaining a high page ranking. Black hat SEO priorities the search engine over are the need of target audience, these results in a bad name.
The goal of both white and black hat SEO is to increase the visibility of a website in search engines.
Using the Black Hat SEO techniques has a lot of dangers. If you use this, Google will penalize your site and get banned. Your site will get back-listed based on recent algorithm upgrad
What is Black Hat SEO?
Black Hat SEO is an unethical method and a set of illegal practices which is carried out to get a high ranking in the search engines. This technique is said to be a black hat because it is against the search engine guidelines which Google laid out.
SEO techniques commonly used in Black Hat SEO are keyword stuffing, cloaking, paid links, Doorway pages, Hidden content, and duplicate content.
Let’s see about each technique in detail.
1. Keyword stuffing :
Keyword stuffing is called the stuffing of too many keywords in one sentence. This is a kind of technique used in stuffing a lot of keywords for the purpose to get a high rank in search results. Repeating and rehashing the same words and sentences is done to manipulate the Google search bot and get a better search ranking.
2. Duplicate Content :
In this technique, the content is get copied from one website simply to his website. Stealing others’ ideas or others’ work is a very big crime, right? So Google is against this practice and believes in created content.
3. Cloaking :
This technique is considered one of the hacker-man techniques; this practice involves showing one version of the site to the Google bot while another version is given to the user.
This can be done in two ways:
- To the search engines, the HTML text page is shown, at the time of showing a full page of CSS, JS, and image-heavy content to users.
- The keywords or text have to be embedded into the page and the page has to be getting displayed only when the user-agent page gets crawled by a search engine, not a human guest.
- Buying Links:
This is one kind of illegal practice where the owner pays money to another website to give the link back to them. There is a lot of such agency which sells paid links, which are mostly of low-quality and scrappy. This will leads to such toxic links on your website.
4. Doorway Pages :
This is a technique mainly used to clarify queries regarding the website. Door pages, bridge, or jump pages are mainly created for the focus of queries and intended to rank high for the specific keywords. These pages mostly provide no value to the user that is exclusively used to device the search engine and move the guest from search queries to another set of websites, i.e., a vague destination.
5. Link Farming :
It is the site or group of sites created exclusively for link building. Link farms are the collection of website whose main aim is to increase the site popularity of another site by only using hyperlinks. It will allow visitors to your site, but only they grab the attention of the search engines. The link that originates from irrelevant sources will have more impact on SEO. Links which is collected from the third source get glowed upon by Google and other search engines. If your website has a large number of these links, it will be tracked down and get penalized.
The Black Hat SEO makes use of this link farming to get an increased number of backlinks for a specific site gets from such link farms.
6. Invisible texts or links :
Invisible text is also known as Hidden text. This mainly refers to Black Hat SEO practices in which the content entered into this site will become invisible or illogical. This technique mainly involves white text is been placed on a white background. By doing this the keyword is hidden by the website owners from the users but they will make keywords visible only to the Google bot. A practice is similarly carried out for the links.
7. Spamming in Blog comments :
This is one kind of strategy that mainly involves adding comments on the pages of the blog, along with the link to their website. This activity is done purely and solely with the expectation of getting backlinks from a particular site. Nowadays Google disregards such links from blogs; the website owners set the links as no-follow by default.
8. Incorrect Re-directs :
This is a very good technique for redirecting the user to the proper functioning page if the current page is having any issues. In this case, the website owners use 301 redirects. On the other hand, black hat experts will use these redirects to lead the user to the page altogether. This way they will combine the users and Google bot by showing them a page with a bad URL that they don’t have to intend to visit.
9. Private Blog Networks (PBN) :
It has a group of authority website which is used primarily for link-building. This site will link to the main site using low-quality links to influence the search engine. Each of these PBN sites will link to the main sites without linking to the site. Usually, PBN will mainly make use of the expired domain to link with, which is the site that were earned previously and are earned the same kind of authority. PBN is mainly classified under Black hat SEO techniques as this use the expired domains are mainly purchased solely to be made into the private blog networks for creating and manipulating the outbound links.
10. Overly optimized pages :
As we heard: too much of anything is injurious. This is also applicable to SEO techniques. Mostly the SEO professionals busily optimizing their pages will be bad sometimes. These techniques include using a lot of on-page elements like over-optimized anchor text, an extensive number of internal links, and more keywords loaded in the title and descriptions and also in the content. This mainly leads to being penalized by Google as your efforts will be considered as the Black-Hat SEO practices.
11. Negative SEO :
The technique using Black-Hat SEO practices will disrupt a ranking in the search engines. The steps included in negative SEO are as follows,
- Website hacking.
- More spammy links get built to the website.
- Copied content is spread all over the internet.
- Links are getting pointed to the website using numerous keywords.
- Best backlink is getting removed from the website.
12. Automated Google queries :
The Black Hat SEO practices where the software is used to get generated automated searches for very particular keywords to make the site rank higher in search results. Queries that are automated are not allowed without any prior permission from Google. Sending the automated queries of Google means that the software is used to expand the total searches for a specified keyword with a high ranking in the SERP.
13. Rich Snippet markup spam :
This technique provides information about the content on the website. You can also change the snippet in the way that your content will stand out from the competition on the search engine result page. This great opportunity is getting misused now by the spammers so much that Google has issued a strict ‘report rich snippet spam’ tool. While the web admin markup content will not visible to the users or provides misleading and unrelated content, reviews, and videos, will be getting considered rich snippet spamming. This provides false reviews and ratings, inaccurate or misleading information, and fake or nonexistent videos in the rich snippet content is a very good example of black hat SEO techniques.
14. Article Snipping :
This technique belongs to the notorious black hat SEO techniques and this is a more popular one. While Search engines appreciate good content, a spun article will be highly penalized by Google. Mainly the article gets spun automatically manually or by using a computer program – where the content is rewritten using the meaning and also manipulates the structure of the sentence. The main intention of using the spun articles is to rotate the article with thousands of content and post it to many websites simultaneously. The articles which come under spun will not be unique which don’t provide helpful information, and are generally not readable.
Hence, this is understandable that all wanted to get a high rank on the search engine and achieve better sessions. Any technique is the best technique unless it hampers or doesn’t abide by the Google Search engine guidelines. So the choice is yours whether to choose the White Hat SEO which is good on Google without any penalty or to choose the Black Hat SEO which is bad and in which Google asks penalty. Vinayak Infosoft company which provides the best SEO services in Ahmedabad will help you by providing the White hat SEO which will help your website to reach more visitors and grow your business.