Every businessman starts with On-Page SEO but the smart business always looks at your website from far away to increase your brand organic search traffic. Off-Page SEO is a very important SEO practice that gives a majority contribution to creating exposure for your brand, building trust, and also in increasing your brand’s awareness.
Off-page tells other thought about your website to search engine. Suppose if lot of links, points your website then search engine will assume you have the best content and this adds value to your users. Most probably things that happen away from your website are considered to determine your authority and trustworthiness by the search engines like Google, Yahoo and Bing. This in turn help your to score in SERP that is why Off-page SEO goes behind your website.
What is off-page SEO?
Off-Page SEO includes all the SEO strategies that take place outside the website. Off-Page SEO is associated often with link-building; however, this is more than that. Strategy like content marketing, engaging with the audience outside of your website, listing in directories etc are all parts of the strategy. These contribute to your website rank in SERP and don’t involve makes the changes of the website.
Off-page SEO brings the traffic back to your webpage and most importantly shows the search engine that you are the dependable website. Site authority get build by this in your domain. Link-building is the most important Off-page SEO strategies that signals the Google algorithms when it comes to the ranking pages. Apart from link-building there are many other off-page strategies which help to grow your website’s organic traffic. Such as;
- Public Relations
- Social Media
- Content marketing
- Brand Building
- Local SEO
- Forums
- Influencer Marketing
- Guest Posting
- Reviews
- Podcasts, etc.
Why off-page SEO is important?
Google consider many factors before ranking a particular page/ website and Off-Page is the one among them. It is difficult to get best rank only through the Content; this is where your Off-Page SEO or link-building plays an important role. Off-Page SEO tells Google about what other thinks of your website, and that is why the backlinks from a quality, the relevant website are very important.
1. Do-follow links :
It is the type of the default link that allows Google bots or spiders to pass link juice or value to the link or webpage which is linked to. The best way for using the Do-follow links is by adding a relevant keyword as the anchor text.
Search engines observes the number of Do-follow links for getting your website and forms the number of separate domains you get it form. The more number of Do-Follow links from the multiple site and relevant domains, more value is being passed.
Do-follow link looks like:-
VINAYAKINFOSOFTconsultants
2. Non-follow links :
This link type help Google bots or spider doesn’t follow such links. They don’t pass any link-juice or add value to the page in which that is linked for. As no link is getting passed, non-follow links will not have any type of influence on rankings. Non-Follow links were introduced in the attempt to stop web spam.
Non-Follow links looks like;
< a href= “https//www. vinayak Infosoft.com”rel=”Non-Follow”>vinayak Infosoft.
There are four benefits of off-page SEO;
1. Boost the rankings
2. Increase in PageRank
3. Provides Exposure
4. Create trustworthiness
Why we need off-page SEO for our website?
Off-Page SEO helps building website recognition and the domain authority. Without this your website rank will go below other websites which is already having more substantial lead. Where links are not the only off-Page signals that the Google algorithm applies to rank a site, maybe it is more important to the large number.
But, there are many other off-page SEO techniques or strategies that you are practicing. This are helping you to gain success from the off-page SEO content marketing and help you in brand-building.
In other words brands would struggle to rank at the competitive search terms with the Off-page SEO.
What are the important factors in considering while doing the off-Page SEO?
These are off-page SEO factors to consider:
- Domain authority
- Relevance
- Site Traffic
- Link type
Domain authority :
Domain authority is a metric measurement or score that was created by Moz for giving an overview of a site’s performance. While doing the off-page SEO activities it is more important to consider the domain authority. Domain authority represents the quality of a website. If a backlink leads from a website with high domain authority to a website with the lower domain authority through a do-follow link, it helps the lower domain authority website having a better rank page and gets rank well in SERPs.
Relevance :
It is very important getting links from higher domain authority site; but it is more important that the site that these sites be relevant to the one you want to link with. For example if you get a link from fashion brand with a high domain authority to your website which is all clear about a car dealership, it will make more sense, and an excessive non-relevant backlinks which triggers algorithms for a penalty.
Site traffic :
While doing activities of off-page SEO like forum posting, bloggers outreach, etc. this is more important to understand that how much traffic these sites drives towards you. For e.g. if you wish to do blogger outreach activity and a forum submission then you will check those site traffic with a chrome extension like SEO Meta in a click. Once you confirm that an amount of traffic that site receives is substantial enough, you can proceed with the activities.
Link type :
There are two types of links which we build while doing link-building or off-page activities. They are do-follow link and non-follow links.
Importance of obtaining most relevant backlinks and ways to get them:
If some ask the question, what is off-page SEO? Then, backlink is the first answer. Backlink plays a vital role in elevating the SEO ranking of websites beyond and above.
Over 100 billion Google searches are made daily that are the products and services like their search queries. Most of the clicks were done by these search queries are get driven by over 200 ranking factors which are decided by Google, and the backlinks are one among them.
Natural links of your website which are present on your website with the best domain authority act as the vote of confidence from these websites for your eyes in the Google. It helps search engines like Google, Yahoo, or Bing trust the content of your website more.
Off-page SEO works to make sure that our backlinks are strong and visible to all the search engines. However, how do you get relevant and user-friendly backlinks from authority’s website?
Here we are going to discuss about some of the most effective ways of off-page SEO:
- Building broken links:
When people visit your page in organic way through the search engine results, they are expecting to see the content of which they are searching for rather than 404 error. Broken link building is the most efficient way of building the link through off-page SEO techniques to ensure that your website remains people accessible. Conduct analysis of the backlink and contact the owners of the website for let them know about any broken links. This may help you in securing authoritative backlink on the website for helping you.
- Creating Engaging Infographics:
Types of off-page SEO activities :
Now we are caught up on the basis of off-page SEO, shall we explain the various different activities that you must take up to improve your chances of ranking well in SERPs.
These are some crucial page SEO activities;
Building broken link:
Users don’t like page redirection to other pages or find the non-existent 404 pages while they visit your site. Therefore in this case with the other site owners too. This is about finding such broken, outbound links on other sites within your niche, alerting them to it, and offering them your page’s link as trustworthy replacements. But why broken links take the first place? Because it is created while site’s web hosting expires, its assets are mishandled during the migration or link misspelled. At that time you can easily spot out this broken link by conducting simple backlink analysis on a site where you want to get linked by.
Brand building :
Brand building and SEO are the complementary pattern in world of online marketing strategy since it has both aims at improving SERPs and lead conversion. Gernally, the off-page SEO factors raise the relevance, authority and trustworthiness of the brand content.
Brand awareness helps all size companies in presenting themselves as a consumer reliable brand. This provides the most needed stature, social media presence, and brand trustworthiness.
A best brand building exercise may result in an increase in the number of clicks of your webpage also pulls out a step ahead from your competitors. According to the search engine if the online brand presence meet the EAT criteria, it has a higher good ranking.
Brand building efforts that forms part off-page SEO techniques and should helps in meeting the EAT criteria:
1. Brand building through social media:
Social media platforms are the place where the buyers and sellers engage the most. The brand which makes their presence that felt on Social media is the ones that actually win the heart of the target audience. Google monitors such performance platforms and their polling results. Other than this Google studies these social media platforms for understanding the latest trends and the user’s behavior. Therefore always have a links to the social media pages in your domain name, and keep yourselves active here.
2. Brand building through expertise:
We should have to get clear about what the brand stands for and should never get compromise on the quality of the product or service. Focus mainly on the web page style, design and content. Once the audience get misled then it will become difficult to bring back on the page.
3. Brand building through content marketing:
Create a value added service for the user with the unique and the genuine content. Google gets admires on the brand that are knowledgeable about their niche. Because of this purpose, content marketing strategy comes handy. The content should not only unique but also informative enough to hunt and also tempt the audience. Brands that keep their audience updated with the blogs or articles, which give them an enough information and market research on the entire industry, are the ones with the best prospects.
Blogger outreach :
Blogger nowadays have lot of clouts as they command huge fan following or more blog reader basis. By conducting some online research or professional off-page using SEO services, you can able to work alongside influential bloggers to reach the followers. Sponsored posts, online giveaway or promotions, ambassadorships, podcasts, products reviews bloggers events, etc all falls under this category. Always keep one thing in mind that the bloggers you are interested to work with must be a good fit for your business and be somewhat of an industry or the domain expert or pundits to help you in your off-page SEO efforts.
Forums posting :
On being active on various online discussion forums is a great way of getting people to notice your hand. Helping the people in finding the solutions to various problems and discretely linking to your site wherever the appropriate or leaving comments on the other’s post with the optimized anchor text in your signature is key. Ensure in creating the complete and interesting profiles on such sites before get engage in the above mentioned activities.
Questions and answers :
There is an extension of posting on the forums same as various online platforms now use the simple but most effective question and answer or else in Q&A format for user attraction. Being active on Quora, Yahoo answer etc, it is the greatest way for boosting your website’s online presence and direct the users to your website. The more helpful and genuine information you give about your website for getting better reputation as a helpful participant gets. This is only way that leads you to get more users their way to your website and converting to customers/ buyers. Just ensure that your track down forums relevant to your domain or find Q&A threads which are thematically or topically beneficial for you.
Social bookmarking :
Social bookmarking involves search, for saving and sharing sites or the pages which find most interesting using social bookmarking sites. Digg, StumbleUpon, Reddit, etc are the social bookmarking sites are very popular nowadays. Again it plays a vital role in finding the sites which are relevant to your niche and promote your content there. Being get tagged on such sites may lead to a feature on Google SERPs. People who make their way to your sites from social bookmarking sites as the source because they found you under the topics that they are interested in. you can also add social bookmarking buttons to your website for making this similar off-page SEO process.
Image submissions :
This is another important off-page SEO techniques used currently, visual content is one of the most consumed and popular kind. Image submission can be done only with submitting the images that you use on the site on various image submissions or by sharing directories/ websites. Select the best image file format, size, description, alt text, etc are also falls on this category. Photobucket, Flickr, imgur, etc. these are the examples of such sites.
Document submissions :
Certain sites such as Scribd, Slideshare etc. accepts the informative documents in specific formats to help the users who are looking for blogs/articles on specific subjects. On submission of the interesting content on relevant popular topics, within your niche in the form of simple, well formulated documents is the best way for getting the users attraction. Branding your content by including few keywords in it, and then submit your content to the multiple sites etc., are other off-page SEO practices that you were observe here.
Social Networking :
Content marketing :
Content marketing is the most popular types of the off-page SEO techniques which can help your website in achieving many goals. Defining the goals of the content marketing effort will influence what type of the content that you generate and help you in creating the very effective content strategy.
Content marketing plays a vital role in helping websites to achieve their off-page SEO sites goals. Creating the most targeted content, generating the organic and healthy backlinks, and creating buzz for the website go hand in hand in a competently created content marketing strategy.
Local SEO :
Local SEO plays a crucial role in helping rank your website high for the local search terms. A local citation mentions your brand online. This local SEO mentions in a blog about industry-specific website, a business directory, PR release or any other locally relevant website.
It is also the part of the off-page SEO practices and the ranking factor in local SEO for the sites. Google My Business (BMB) is an extension Local SEO, where your local business listing shows up on the Google for the relevant local search terms.
Reviews :
Implementing on Off-page SEO techniques is very much important for determining the authority of your webpage and shape your brands appropriately. You must have to get focus on multiple other core factors other than the link-building for an effective SEO optimization.
Do you know that nearly 92% of the people consult the online reviews before buying anything on the online website. Reviews are the integral part of the buyer’s buying process where people believe and have a high level of confidence in the feedback of fellow buyers.
Whenever it is used and presented properly, these reviews help Google to understand the brand better and ultimately rank it better. Brand that collected reviews from the third party’s platform also enjoy the increased trust and the better site optimization.
In spite the power of personal recommendation still overpowers the significance of online reviews; there are nearly four in five consumers who give value to online feedback as much as personal recommendations. But as the brand all should get remember about the reviews that it can either be positive or be negative. And also this can impact on the search engine ranking for your brand.
Content syndication :
When your brand makes use of third party site to get reach for more people, it is known as web content syndication. It differs from the guest post and this is eventually more helpful from long time though it is more scalable. Write the blog simply and keep republishing it on the various sites.
But be careful, Content syndication also suffers from certain setbacks, which is not that much appreciated as the part of these off-page SEO techniques. This gives the fear of content duplication, and Google our-ranking and the third-party site above for the same blog posts of yours. Overall the web content syndication is the one of promising off-page SEO activities for those who looking for maximum exposure. However take the support of famous trending site for blog republishing; you should have to get match with their benchmark. This also means that the effective web content syndication brand should place emphasis on good content.
Types of link of off-page SEO :
- Natural links
- Built links
- Created links
How can we avoid penalties for unnatural links?
Backlinks have a significant impact on the performance of the website. But, it is two-edged sword as the un-natural backlinks can invites the penalties from the Google.
Getting recovery the penalties from the Google can become more difficult for the website, as it tarnishes the website image for the search engine.
The major ideas for avoiding penalties are :
- Use optimized content
- Anchor text
- Remove low-quality links from the website
Conclusion
This off-page seems to be very easy while comparing it with an on-page SEO or technical SEO, there are various different factors which are not under your control. Things like waiting for the verification of your Google accounts on various forums or sites, your posts, comments or submissions going unpublished due to them not meeting site requirements etc. this mean that you must have to start over. But if done right, then off-page SEO will boost your search engine substantially.